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3 Reasons Why The Copy You Hate Will Bring Profits You Love

3 Reasons Why The Copy You Hate Will Bring Profits You Love

Every copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too sales-y…or too simple…or too different…" In response, I tell my own clients, “You may not like this copy. But you’re not the target...

3 Powerful Tactics That Motivates Customers To Buy

3 Powerful Tactics That Motivates Customers To Buy

Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way relationship that grows one step at a time before it leads to the church doors. You can't rush it... you can't skip it... if you're looking...

3 Foolproof Ways To Soar Through A Recession

3 Foolproof Ways To Soar Through A Recession

Winners are always looking for ways to grow their business. They trust their company, trust their customers to come through for them, and realize that a nancial crunch offers advantages that aren't available during better economic times. 1. Get More For Your...

3 Elements That Make Your Ad Successful

3 Elements That Make Your Ad Successful

When was the last time you bought a car? Did you really NEED a car? I mean REALLY need a car? Chances are the one you were driving was still running when you bought the car you have now. Yep, people rarely buy because they need... they buy because they want to...

5 Steps To Supercharge Your Referrals

5 Steps To Supercharge Your Referrals

It is no secret that “Word of Mouth”, or referral business, is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at...